Pathway Lighting for Better Experiences
Your business is open well into the evening for the convenience of your customers who are best served after banker's hours.
But will your customers notice after sunset? Helping your customers find their way inside while enjoying the scenery is easier and more affordable than you might think. Here are a few reasons to consider pathway and other forms of outdoor lighting:
You landscaped around your building to provide shade and beauty and pay top dollar for the annuals surrounding your signage and sidewalks.
1. Safety and
Security Feel Good: Walking into a business at night can be daunting for
someone arriving alone at dusk or nightfall. The possibility for falls is
elevated. Pathway lighting is critical to guide customers safely to entryways.
An inexpensive way to boost curb appeal, pathway lights should be spaced to
provide a minimum of 300 lumens per square foot and spaced thoughtfully to
avoid a runway look. Artfully applied, pathway lighting can be used to highlight
flower beds and trees while directing traffic indoors. Low voltage (12V)
fixtures work for commercial or residential application, depending on the
quality of the fixture.
2. Showing Off is
Fun: Creating a feeling of grandeur around the outside of your business
with lighting draws customers. But a little can go a long way. Our eyes
perceive light differently at night, so less can be more attractive. Outdoor
lighting issues differ from those of indoor light. For example, reflection is
less an issue outdoors because most surfaces are dark and do not reflect light
well. However, position and shielding are more important in outdoor landscape
lighting to prevent glare. Too much light, or poorly installed lighting, can
create unwanted light pollution that shines into indoor rooms, washes out the
view of the stars, creates glare that temporarily blinds people, and wastes
energy and money.
Follow these tips to avoid excess light pollution from your
landscape lighting:
• Aim lights carefully. Position
lights at night and check their position frequently.
• Shield bulbs. Use fixtures that
have reflectors and shielding to concentrate light where you want it.
• Minimize wattage. Higher
wattage will create harsher light without improving aesthetics or increasing
safety. Low-wattage bulbs are often enough to provide illumination.
• Control the light. Separately
zoned lights with timers, controls, dimmers, or motion sensors will turn on
lights only when needed or enable them to be turned down as necessary.
3. Time for Your Cameo:
Bullet lighting highlights architectural features or gives your favorite
Japanese Maple its starring role in your landscaping. Providing shape, color,
and form using this type of lighting is easy. Placing the spotlights at the
base of what you’d like to show off—a tree, a statue, or a water feature. The
closer the light is to the object, the more precise the area is highlighted.
Silhouette lighting is equally attractive, aiming the
spotlight at a wall or fence behind what the feature. Multiple fixtures may be
necessary, depending on the amount of lighted surface area needed to
effectively silhouette the landscape feature. Some of the most striking
execution of silhouetting uses dense subjects like planters, well-manicured
evergreen shrubs, and arbored trees with dense foliage.
Shadowing a feature creates an ethereal feeling by washing a
feature with a soft light and illuminating the background surface to cast
magical shadows on a wall or façade. Low lighting angles up makes for a grander
shadow. Playing with the distances and angles or incorporating plants that
provide movement in the breeze can animate your landscape.
In Conclusion
You’re now equipped with the right reasons to outfit your
business with pathway and landscape lighting, along with a few tips and tricks.
Providing safety and just the right amount of drama will create a customer
experience that keeps people coming back, not just driving by.
For more details please visit us: https://instapower.com/
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